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HOW TO BRAINSTORM USING THESE 10 TECHNIQUES

by Jesse Berman | March 8, 2019

Often, the hardest part of any project is just getting started. It may seem cliche to trot out old sayings like “Rome wasn’t built in a day,” or “a journey of a thousand miles begins with a single step,” but that doesn’t make it untrue. For everything we do, we have to start somewhere, and forcing ourselves to start . . .



9 TIPS ON WRITING IN AN ENGAGING STYLE

by Jesse Berman | Feb 21, 2019

It’s commonly believed that being an effective writer mostly requires a proper grasp of correct spelling, punctuation, and the ability to organize ideas clearly. While these are essential elements, they are not enough to truly stand out from the crowd. To be memorable, your writing needs to be more than understandable; it needs to be enjoyable. The reader must feel compelled to keep reading . . .